Digital Campaign Coordinator

Published: August 9, 2022
Location
San Juan, PR, Puerto Rico
Job Type
Job Code
00002-SLS
Years of Experience
2
Salary
Commensurate with candidate experience.
Travel
No
Education
Bachelor’s Degree
Contact
Karina Ortego
Contact Email
kortega@careersincpr.com

Description

The Digital Campaign Coordinator is a key team member who works closely with marketing unit creating, monitoring, analyzing, and optimizing digital campaigns to ensure the performance of both advertisers and the Company's digital platforms.

PRIMARY RESPONSIBILITIES

  • Ensure the correct implementation of the campaign to achieve better efficiencies of the company platforms and better client performance.
  • Provide results analysis to optimize campaigns and maximize revenue.
  • Implement digital campaigns both in the billing system and ad servers.
  • Monitor campaign delivery against contracted impression and client objectives.
  • Create campaign monitoring and optimization reports.
  • Provide campaign delivery impact information based on inventory constraints, dates, segmentation and delivery expectations.
  • Verify the quality and specifications of the digital elements prior to the campaign.
  • Provide screen-shot testing to clients/agencies.
  • Provide results analysis to optimize campaigns and maximize revenue

Requirements

  • Bachelor's degree in Business Administration or Communications with a concentration in Advertising or Marketing.
  • Minimum of zero (0) to two (2) years of experience in the field or related.
  • Experience in buying or selling display ads, mobile, native and video ads.
  • Knowledge of HTML5, 3rd party tags and Rich Media traffic and artwork structure.
  • Basic knowledge of programmatic buying and selling.
  • Familiarity with audience targeting.
  • Knowledge of digital buying types
  • Marketing and media expertise
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