Marketing Director

Published: July 21, 2017
Location
Job Type
Job Code
22685
Years of Experience
5
Salary
Excellent compensation package; commensurate with experience.
Travel
Yes
Education
Bachelor’s Degree
Contact
Flavia Aguilera
Contact Email
faguilera@careersincpr.com

Description

Our client is searching for a Marketing Director to provide overall strategic marketing direction. The role is highly critical to the company’s success and will establish strategic direction aligned to the institution’s plan.

Responsibilities:

  • Drive digital strategies to enhance the brand’s presence at a national and international level
  • Develop the annual marketing plan, strategies, and tactics
  • Create and execute the company’s marketing vision to ensure profit growth
  • Analyze campaigns’ performance across digital and non-digital platforms
  • Manage all market research efforts through careful analysis of market data and trends
  • Oversee the maintenance of the data base containing all market research data.
  • Develop data based strategic initiatives using technological advances
  • Oversee all social media strategies
  • Supervise all promotional efforts and service providers
  • Collaborate with other departments to ensure an accurate portrayal of the institution through external communications
  • Create monthly reports to analyze the products’ performance

Requirements

  • Must be fully bilingual (English/Spanish).
  • 5+ years of managerial experience in marketing
  • Bachelor’s degree a MUST; Master’s degree a PLUS.
  • Thorough knowledge of market analysis and financials associated with campaigns
  • Expertise in digital strategies in marketing and advertising campaigns
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